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EDGE 2018

2018 EDGE AWARDS

Tuesday, June 5, 2018

6-10 p.m.  |  New World Stages  |  NYC
SAVE THE DATE: June 11, 2019

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WHO WE ARE

About Marketing EDGE

Marketing EDGE is shaping the future of marketing leadership by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. For more than 50 years, Marketing EDGE has been forging deep personal connections, expanding access to premier events and publications and fostering the next generation of diverse, responsive and responsible marketing leaders.

About EDGE Awards

Celebrating Excellence in Marketing Leadership

Central to the EDGE Awards is our incredible line up of honorees. Becoming known as the "Academy Awards" of marketing, over 500 marketing leaders and students will join us to pay tribute to the best-of-the-best in our field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.

EVENT PROGRAM DOWNLOAD

HONOREES

CORPORATE HERITAGE AWARD

Merkle

CORPORATE HERITAGE AWARD

Merkle, Inc.
www.merkleinc.com

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with 16 additional offices in the US and 11 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network.

LIFETIME ACHIEVEMENT AWARD

Charles D. Morgan

LIFETIME ACHIEVEMENT AWARD

Charles D. Morgan
Chairman and CEO
First Orion Corp.

Charles D Morgan is chairman and CEO of First Orion Corp., a privately held company that developed and markets data-asset telecommunications solutions that enables full call transparency for consumers, business and mobile operators. First Orion delivers three suites of solutions and services that help consumers and companies protect against fraudulent calls, while enriching the calls that need to connect.

Mr. Morgan is on the board of INUVO, Inc., a public company focused on simplifying performance-based advertising. He also serves as a member and is past chairman of the board of trustees of Hendrix College.

Mr. Morgan has extensive experience managing and investing in private and public companies, including Acxiom Corporation, an information services company he helped grow from an early-stage company to an international corporation that generated $1.4 billion in annual revenue during his tenure as CEO from 1972 to 2008. Mr. Morgan has served on the board and in various leadership roles with the Direct Marketing Association (DMA), serving in 2001 as chairman of the DMA board. Mr. Morgan was employed by IBM as a systems engineer for six years prior to joining Acxiom, and he holds a mechanical engineering degree from the University of Arkansas.

Mr. Morgan has a lifelong love of auto racing where he participated both as an amateur and professional. He is also an avid golfer, but aspires for a lower handicap.

Mr. Morgan and his wife, Susie, live in Little Rock, Arkansas. They have three children and seven grandchildren.

CORPORATE DISRUPTOR AWARD

Fluent

CORPORATE DISRUPTOR AWARD

Fluent
www.fluentco.com

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging our proprietary first party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010, the company is headquartered in New York City. For more information, visit www.fluentco.com.

Additionally, Fluent's leadership team has established philanthropy as one of the organization's core values. Fluent as a company places a high value on ensuring a positive corporate culture, by focusing on employees' professional development and engaging them in philanthropy. Fluent's philanthropic initiatives engage employees through service activities aimed at inspiring the next generation of leaders. Fluent is committed to fostering meaningful and lasting change by partnering with organizations that champion community development and professional growth.

Fluent contributes to the industry through their wealth of best practice and research study reports focusing on data analytics, data enhancement solutions, data backed marketing strategies , marketing to Gen Z, loyalty programs, streaming services, and more. Since its inception, Fluent has placed a priority on social responsibility, supporting education with the goal of developing the next generation of leaders.

FINANCIAL INNOVATOR AWARD

Dr. Charles W. Stryker
(Posthumous Award)

FINANCIAL INNOVATOR AWARD

Dr. Charles W. Stryker (Posthumous Award)
Founder
Venture Development Center

Dr. Charles Stryker — "Charlie" — was a prominent entrepreneur in the data industry, who died unexpectedly following an accident. His late career, through the company he founded, helped give rise to ad tech and mar tech startups and companies that help brands and organizations capitalize on "Big Data" and data-driven customer engagement across online and offline channels.

Dr. Stryker received the B.S. and M.S. in electrical engineering and a Ph.D. in computer science in 1975, from New York University. Yet his dedication to advancing marketing practice, and professional development in our field, was lifelong.

He worked at AT&T within its Bell Labs unit, developing application of technology to address large-scale business marketing problems. His interest in complex statistics models led him to form Trinet in the mid-70s, a Parsippany-based consulting firm providing data-driven analytics to large corporations.

Dr. Stryker was a president of InfoGroup, was on the faculty of the Wharton School, and served on many boards of both public and private information companies. In 2014, he was recognized as the Data Innovator of the Year by the direct marketing field, and presented at a TED conference where he described the future of "Big Data."

In 1996, Dr. Stryker founded Venture Development Center, LLC, where he served as chairman and chief executive officer. VDC is a preeminent advisory firm for the information services industry, and the leading provider of data strategy, data monetization, and custom data sourcing initiatives, supporting many of the major information services providers and representing over 120 other, lesser known but highly valuable, sources of unique and transformative data.

11th ANNUAL RISING STARS AWARDS

Amber Britton

Senior Account Manager
Movable Ink

RISING STAR AWARD

Amber Britton

Senior Account Manager
Movable Ink
New York, NY
Stony Brook University – Business Management and Marketing

Amber Britton is a senior account manager at Movable Ink, which offers a leading intelligent content platform. Amber partners with her clients at Fortune 500 brands to help them personalize and automate their email marketing, at scale. Some of her clients include Comcast, Toys"R"Us, bluemercury and Dow Jones. Amber has previously worked at tronc (formerly Tribune Publishing) as an account manager where she handled retention email marketing for the company's nine publications. She also teaches social media, along with email marketing, to small businesses helping them to engage with their customers at a higher level.

Meet Past Rising Stars Honorees

Mebrulin Francisco

Managing Partner, Marketing Analytics - Multicultural
GroupM

RISING STAR AWARD

Mebrulin Francisco

Managing Partner, Marketing Analytics - Multicultural
GroupM
New York, NY
Pace University and New York University – Integrated Marketing and Marketing Analytics

As managing partner of GroupM's Multicultural Marketing Analytics unit, Mebrulin Francisco (Meb) leads a highly specialized team dedicated to unearthing consumer insights and measuring the impact of multicultural investments. Using a data-agnostic approach to insights and innovative data mining techniques, Meb strives to bring research and analytics to the forefront of the discussion. In the last two years, major brands have signed on as multicultural clients among them Purina, Target, AARP, Bayer, the U.S. Census Bureau and NBCUniversal Pictures.

In the past 12 years, Meb has worked with major U.S. marketers across a broad range of products and services, among them brands such as Anheuser-Busch InBev, MARS, Citi, MetLife, Netflix, Colgate, Tamiflu, Astellas and Humana. She holds a Master of Science degree in integrated marketing from New York University with a specialization in marketing analytics. In 2016, she was featured on LinkedIn's 2016 Next Wave Marketing list because of her work in marketing analytics.

Meet Past Rising Stars Honorees

Ajay Gupta

Founder and CEO
Stirista

RISING STAR AWARD

Ajay Gupta

Founder and CEO
Stirista
San Antonio, TX
St. Lawrence University, Texas State University – Financial Economics and Creative Writing

Ajay Gupta has served as chief executive officer of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Gupta has overseen the data-driven marketing services company's rapid year-to-year financial growth as it has progressed from two employees working out of an apartment, to a 41-person team spanning three continents, as well as marketing and business internships. Growing up in rural India without a home telephone line, Ajay was fascinated with the ability of technology to connect people. At age 14, after moving to the United States, he started a popular pro-wrestling e-newsletter. The newsletter, which grew to 50,000 subscribers, taught him the power of email marketing to communicate with and expand an audience.

Stirista builds on that promise, providing a 360-degree view and access to 250 million triple-verified business-to- business and business-to- consumer customer records for modeling and acquisition campaigns, which helped to achieve a 2017 Data & Marketing Association (DMA) International Silver ECHO Award in the retail marketing category. Ajay shares best practices for data at many industry venues, among them DMA &THEN's Emerging Tech Forum, LeadsCon's Connect to Convert, the Midwest Digital Marketing Conference and the Minnesota Marketing Summit.

Meet Past Rising Stars Honorees

Joshua Machiz

Chief Digital Officer
Nasdaq

RISING STAR AWARD

Joshua Machiz

Chief Digital Officer
Nasdaq
New York, NY
McGill University and Fordham University – Microbiology and Finance & Marketing

Josh Machiz is the chief digital officer of Nasdaq and is responsible for managing corporate marketing and all of the digital content created for the Nasdaq social media channels, as well as experiential marketing and social media activations at Nasdaq MarketSite. In this role, Josh is responsible for the IPO day social experiences for Nasdaq-listed public companies, and social advertising for new and established Nasdaq companies.

Previously, Josh was the chief business officer for Frucher LLC, a consulting firm performing duties for Nasdaq and the State of New York. Josh joined Nasdaq in 2013, and has 10+ years of marketing and consulting experience. In addition to this experience, he serves as a board member of GMHC.

Josh holds an undergraduate degree in Microbiology from McGill University and an Master of Business Administration in finance and marketing from Fordham University.

Meet Past Rising Stars Honorees

Sarah Newhall

Principal and Chief Strategy Officer
Anne Lewis Strategies

RISING STAR AWARD

Sarah Newhall

Principal and Chief Strategy Officer
Anne Lewis Strategies
Washington, DC
Princeton University – History

Sarah Newhall, principal and chief strategy officer at Anne Lewis Strategies, is a seasoned digital professional with more than a decade of experience working at the intersection of digital, data and nonprofit strategy. Sarah's digital marketing expertise spans nonprofit growth and fundraising, advocacy, brand loyalty, and data and analytics. At Anne Lewis Strategies, Sarah has helped clients spanning Conservation International, the Brady Campaign to End Gun Violence, UsAgainstAlzheimer's, the American Heart Association, Sandy Hook Promise, and the Bill and Melinda Gates Foundation, among others, and execute their strategies with a particular focus on using digital to accomplish objectives.

Sarah has a longstanding passion for giving back to her community, fostering talent around her, and impacting change through extensions of her work. A fierce believer in the impact of education, she began tutoring elementary school kids in Lawrence, MA, while in high school. Since then, Sarah has volunteered with local education and mental wellness organizations in New York and Washington DC as a fundraiser, tutor and mentor, such as the Inner City Scholarship Fund (NY), Reaching Out Against Eating Disorders (NY), and Horton's Kids (DC). She also takes a personal interest in coaching and mentoring women with whom she works directly and has worked with as a consultant.

Meet Past Rising Stars Honorees

Michael Rucker

Co-Founder and Chief Operating Officer
OmniVirt

RISING STAR AWARD

Michael Rucker

Co-Founder and Chief Operating Officer
OmniVirt
San Francisco, CA
Yale University and Stanford University – Business Management

Michael Rucker is the co-founder and chief operating officer of OmniVirt, a 360°/virtual reality/augmented reality (VR/AR) advertising and distribution platform for brands, publishers and developers. OmniVirt is bringing scale, ad targeting, analytics and programmatic media solutions to the world of immersive media. Through OmniVirt's platform, ad formats, and media network clients with immersive content can distribute their content across today's leading publishers. The New York Times, Wall Street Journal, Forbes, Vice, Discovery, Oath, National Geographic, USA Today, and CNN all use OmniVirt to power their VR/AR advertising experiences.

Prior to starting OmniVirt, Michael spent seven years at YouTube where he helped drive YouTube's growth from its early days, launching YouTube's first monetization products. In subsequent roles, Michael led consumer marketing for the video platform across Asia-Pacific, and was the product lead on YouTube's original programming initiative and multi-channel network business.

Michael received his Master's degree from Stanford Graduate School of Business and his Bachelor's degree from Yale University.

Meet Past Rising Stars Honorees

2019 HONOREE NOMINATIONS

Call for 2019 Honorees Nominations will be announced in September 2019.
To receive notification when it opens, contact Amy Sigona at Asigona@MarketingEDGE.org

COMMITTEE

Co-Chairs

Liberta Abbondante – Hearst
Amanda Bates – Epsilon

Committee

Scott Ballantyne – First Orion
Christina Dalton – PubWorX
Nick Dujnic – LiveIntent
Philip Ketonis – Infogroup
Pegg Nadler – Pegg Nadler Associates
Paulette Oliva – Merit Direct
Matt Rizzetta – North 6th Agency, Inc.

To Join the 2019 EDGE Awards Committee, please contact Amy Sigona at ASigona@marketingEDGE.org

SPONSORS

Premium Event Sponsors

Mobile Media

Wine Tasting

Registration

VIP COCKTAIL LOUNGE

Welcome Cocktail Reception

Indulgent Dessert Hour

Entertainment

Jazz Music

Corporate Leadership Program

PREMIUM SPONSORS

Mobile Media

Wine Tasting

Registration

VIP Cocktail Lounge

Welcome Cocktail Reception

Indulgent Dessert Hour

Entertainment

Jazz Music

STUDENT SPONSORSHIPS

  • Christine Aguilera, International Cruise & Excursions
  • Jessica Hawthorne Castro, Hawthorne Direct
  • Digital Advertising Alliance
  • David Florence
  • Guideposts
  • Timothy Kennon, McVicker & Higginbotham
  • Leigh Ober, Javelin – RAPP
  • Joe Pych, NextMark
  • Rob Reger, Wiland
  • SAP
  • Elizabeth Smith, Smith Browning Direct

TRIBUTE ADS

DONATIONS

  • Zac Brandenberg, Drinks.com
  • Michael Bloom, Chief Marketing Solutions
  • Michael Friedman, Michael Friedman Group
  • Amy Sigona, Marketing EDGE

TICKET SPONSORS

Platinum

  • GroupM
  • Gary Skidmore, Aberdeen

Gold

  • Matt Rizzetta, North 6th Agency
  • George Thacker, former CMO,
    Gerber Life Insurance

Silver

  • Lerzan Aksoy, Fordham University
  • Alliant
  • Marci Armstrong, Ph.D., SMU
  • Amanda Bates, Epsilon
  • Bruce Biegel, Winterberry Group
  • Michael Bloom, Chief Marketing Solutions
  • Data & Marketing Association
  • David Brady, Vuture Group
  • Brody Clemmer, N2 Growth
  • Chet Dalzell
  • Les Dinkin, Novantas
  • Paul Dolan, Varick
  • Amy Fitzpatrick, Synapse
  • Fluent
  • Fosina Marketing Group
  • Michael Friedman, Michael Friedman Group
  • Stephen Jones, The Hartford
  • Nicole Lombardo, Y&R
  • Josh Machiz, Nasdaq
  • MK Marsden
  • Miguel Melendez, H4B Chelsea
  • Pegg Nadler, Pegg Nadler Associates
  • Jerry Nichols, SAP
  • Leigh Ober, Javelin-RAPP
  • Carrie Parker, Valassis Digital
  • Karen Sinisi, Ethnic Technologies
  • Charlie Swift, Bridge22
  • Andrea Zaretsky, Sephora

Thank you to everyone for supporting the 2018 EDGE Awards. Companies wishing to serve as sponsors or to join the 2019 EDGE Awards committee may contact Amy Sigona at ASigona@marketingEDGE.org.

PHOTOS

VENUE

New World Stages

340 W. 50th Street, New York, NY 10019
newworldstages.com