Monday, June 3, 2019
6-10 p.m. | Pier Sixty, Chelsea Piers | NYCsee more...
Marketing EDGE is shaping the future of marketing leadership by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. For more than 50 years, Marketing EDGE has been forging deep personal connections, expanding access to premier events and publications and fostering the next generation of diverse, responsive and responsible marketing leaders.
Celebrating Excellence in Marketing Leadership
Central to the EDGE Awards is our incredible line up of honorees. Becoming known as the "Academy Awards" of marketing, over 500 marketing leaders and students will join us to pay tribute to the best-of-the-best in our field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.REGISTRATION
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
Founded in 2009, LiveIntent helps Brands connect with people across the digital ecosystem, ensuring that the data flows back to Brands, not away from them. LiveIntent combines the best of advertising technology with the world's most powerful and trusted marketing channel: Email. By pairing this technology with our global team of customer-centric email experts and data scientists, LiveIntent helps the Brands they partner with create new revenue streams, drive net-new sales, and increase their understanding of their audiences.
President and CEO
Michael Loeb is a serial entrepreneur and the founder & CEO of Loeb.nyc.
After starting his career at Time Inc., Michael co-founded the Synapse Group with then partner, Jay Walker. Under Michael's direction, Synapse grew to become the largest seller of consumer magazine subscriptions worldwide, with its patented credit card-based Continuous Service model. Michael and Jay went on to incubate Priceline.com at Synapse, leveraging a shared team of operations and capital.
When Synapse Group was sold to Time Warner for $800mm in 2006, Michael formed Loeb Enterprises with partner, Rich Vogel to ideate and develop new business concepts. The largest of those ventures was ScriptRelief, a first of its kind pharmacy discount provider that has a membership in excess of 12 million Americas which saves patients billions on their prescriptions. ScriptRelief was recently sold to United Healthcare for an undisclosed amount.
As of 2019, self-funded Loeb Enterprises, rebranded to Loeb.nyc, is building and managing a portfolio of over 20 curated companies, most of which are domiciled at Loeb headquarters in Manhattan and half of which are executions of Loeb concepts. Under Michael's leadership, Loeb.nyc has established a new model for startups. By pairing exceptional strategic and executional talent with passionate founders, and CEOs plus capital. Loeb.nyc significantly derisks startup launches of the 20 companies, Loeb expects enough bonafide unicorns to populate a small corral.
NYU Stern School of Business
NYU Stern School of Business
The Marketing Department programs and initiatives at the Stern School of Business, New York
University includes the Entertainment, Media and Technology Program, the NYU Stern CBS
Media Analytics Initiative, and the newly launched Stern Fashion Lab.
Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.
Stern Marketing's faculty consists of 29 full time professors, 4 affiliated faculty, and 50+ adjuncts hailing from all corners of the globe; our countries of origin include Australia, Belgium, China, India, Japan, Romania, Russia, Turkey, and more. In addition, ten of our full-time professors are female-identified and tenure-track (five are Full Professors and four are in the Quantitative Marketing area).
The wide variety of our faculty's substantive, theoretical and methodological research interests run the gamut from traditional perception, memory, attitudes, and context effects to judgement and decision-making, econometrics, machine learning, text mining, stochastic modeling, neuroscience, empirical industrial organization economics, and social networks. Faculty engage in cross-disciplinary research using a mix of experiments and secondary data, blurring boundaries between traditional consumer behavior and quantitative marketing research.
For more than 10 years, the Rising Stars Awards honor talented professional 40 years or younger who are leading the industry by disrupting the status quo and changing the way they market their organizations, while making significant strides in giving back to marketing education, all while achieving significant business results.
Annaka is President and Head of Products and Platforms, LiveRamp and former Co-CEO. She is an
early member of the LiveRamp team and also served as LiveRamp's Chief Product Officer,
overseeing product strategy and execution.
Anneka holds a Bachelor of Science degree in Mathematics and Computational Sciences from Stanford University and has completed the Executive Program at the Stanford University Graduate School of Business.
She is also a board member of the Women's Global Leadership Initiative.
Head of Analytical Academy
Head of Analytical Academy
Kelsey Kates is the Head of Analytical Academy where she manages a global initiative around
creating the best analytical thinkers at Google. She leads a cohort of 60+ Google faculty
creating and delivering blended learning programs ranging from Problem Solving to Data
Visualization, to Storytelling to Machine Learning around the world. Launching 55 live sessions
last year in Chicago, Tel Aviv, Munich, Singapore and Sao Paulo.
Prior to Google, Kelsey was most recently the Group Director of Analytics at Frequency540 (now part of Leo Burnett) and a Director of Analytics at Epsilon.
Kelsey started her career in the non-profit sector and has been involved with numerous non- profits, winning grants to support continued marketing efforts. She's sat on the board of YNPN, volunteered at an orphanage in Ghana, a fair-trade Coffee plantation in Nicaragua and most recently as an adoption counselor at a Chicago shelter.
Kelsey's been presented with the Euro SRCG Award for excellence in the field of marketing communications and most recently accepted an Innovation and Risk Taking Award at Google for her work with Analytical Academy.
Kelsey holds a BSBA in Marketing from the University of Denver and a MS in Integrated Marketing Communications from Northwestern University.
NikePlus Member Benefits
NikePlus Member Benefits
John Kelly is Global Head of NikePlus Membership Benefits Development at Nike. In this role, John leads
the development and optimization of best in class benefits, services, and experiences to retain, acquire
and engage Nike's millions of NikePlus Members.
John recently moved to Nike from American Express, where he was Vice President of Product Management. At Amex, he lead product teams responsible for digitizing membership across Amex's global Web, Email, SMS, and Push Notification platforms and experiences.
Before joining Amex, John took a non-traditional career path, working in student affairs at St. John's University in Queens, NY, where he developed an industry-first student engagement rewards program as well as in digital communications at New York's Metropolitan Transportation Authority.
John received his BS and MBA degrees in Marketing from St. John's, where he was an active student leader. Outside of work, John is an active mentor to students exploring digital careers and an active participant in local community issues.
John and his husband Pedro, also an SJU Marketing double alum, recently relocated from Long Island City, NY to Portland, OR.
Mykela Krieg quickly learned A-list client development, implementing new technologies, and
leading a team during several years spent working at a publishing and media distribution
company, Nori Media Group, in her home state of Pennsylvania. Her experience with large-
scale projects for authors and nonprofits led her to TCM Creative (member of the Moore DM
Group), a video production company on the forefront of DRTV, digital, and long form for national
Mykela's talent for long-term strategy and recognizing and adopting cutting edge techniques helped her become the youngest Vice President in the history of TCM Creative. While focused on streamlining day-to-day project workflow and communication with key clients such as Shriners Hospitals for Children, she was still able to play an integral part in creating room for the development and launch of the company's Neuro-Fundraising Lab, a first of its kind in the industry.
Her passions for long-term client development, project management, and forward thinking systems have merged over her 3.5 years with TCM Creative, and she is optimistic about the wide-scale industry changes and challenges coming to the fundraising space.
VP Digital Marketing & Social Media
VP Digital Marketing & Social Media
Sharifah Niles-Lane is the Vice President of Digital Marketing and Social Media Manager at Eastern Bank,
the oldest and largest mutual bank in the country. Sharifah brings 15 years of digital and content marketing
experience, and a proven track record of success to the bank. In her role, Sharifah identifies and
executes innovative digital strategies to market Eastern Bank's outstanding legacy, values, and mission.
Prior to joining Eastern Bank, Sharifah has held roles leading digital marketing and social media strategy at Liberty Mutual Insurance, Houghton Mifflin Harcourt and John Hancock, where she won various industry awards for her outstanding work and demonstrated expertise. Over the years, Sharifah has been instrumental in leading strategies and campaigns for many brands and partnerships such as Showtime, Universal Music – Decca, The Oprah Winfrey Show's "No Phone Zone" Campaign, The Boston Marathon, Curious George and most recently, Eastern Bank's social media strategy with David Ortiz.
Sharifah graduated Magna Cum Laude from Newbury College in Brookline, MA, with a BA in Communications. She has a passion for mentorship and community service and currently serves on the board of advisors for the Greater Boston YMCA-Dorchester and the City Year Seven Generations Board.
Director of Business Development
Business Watch Network
Networking Events Chair
Direct Marketing Club of New York
Vincent Pietrafesa's experience in the marketing industry spans 18 years, with roles at Direct Media, Infogroup, and Marketfish.
He was most recently at the BusinessWatch Network (BWN) as their Director of Business Development. At BWN he created and executed synergistic, customized, BtoB digital marketing and lead generation programs for the Fortune 2,000.
Vincent is a current board member for the Direct Marketing Club of New York (DMCNY.org) as the Networking Events Chair. The DMCNY is an organization dedicated to the mission of educating young marketers through education and scholarship.
By night Vincent is a stand-up comedian here in NYC and also one of the most sought after corporate MC's in the business. He has been the MC of over 16 different events, most notably opening for NBA Legend Magic Johnson and 6,000 people in San Diego for DMA 2014, as well as the 2018 Silver Apple Awards.
CFO, International Cruise and Excursions
Senior Managing Director, Winterberry Group
COO, Sprinklr – Master of Ceremonies
CEO, Alliant Data
President, Data Practice, Epsilon
CEO, Moore DM Group
SVP, Chief Customer Officer, Acxiom
CEO, The Nonprofit Alliance
Chief Global Growth Officer, ForwardPMX
Co-Founder & CEO, Bionic Advertising Systems
CEO, North 6th Agency
CEO, Venture Development Center
President & CEO, Worldata
CEO, The Drum Agency
Adrea Rubin Marketing
Exclusive sponsorship opportunities for the EDGE Awards are available. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact Amy Sigona:
ASigona@marketingEDGE.org / 212.790.1481