Monday, September 14, 2020
Marketing EDGE Moves 2020 EDGE Awards Date
6-10 p.m. | Pier Sixty, Chelsea Piers | NYCsee more...
Marketing EDGE is shaping the future of marketing leadership by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. For more than 50 years, Marketing EDGE has been forging deep personal connections, expanding access to premier events and publications and fostering the next generation of diverse, responsive and responsible marketing leaders.
Celebrating Excellence in Marketing Leadership
Now in its fifth year, Marketing EDGE's premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today's dynamic marketing field forward. Central to the EDGE Awards is its incredible line-up of honorees. Becoming known as the "Academy Awards" of marketing, more than 500 marketing leaders and students will be gathered to pay tribute to the true superstars in the field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting future generations of talent.
Founder and Strategic Advisor
Tim Hawthorne, a Harvard University graduate, is founder of Hawthorne Direct, a leading analytics and technology-based agency that has specialized in accountable brand advertising for nearly thirty-five years. With headquarters in Los Angeles, the agency has grown since its 1986 founding to have offices in six cities nationwide. Hawthorne has won more than 450 creative awards for numerous brand campaigns over the past three decades and managed over 800 digital advertising campaigns for clients such as Home Advisor, Apple, Braun, Discover Card, Nissan, Oreck and Time-Life.
Hawthorne is co-founder of the Electronic Retailing Association (ERA) and has delivered over 100 speeches worldwide. He has published over 300 professional articles and was a featured columnist for various industry publications including Response Magazine and Electronic Retailer Magazine. Hawthorne is the author of the definitive direct response television textbook The Complete Guide to Infomercial Marketing.
Hawthorne was recognized as Iowa/Nebraska "Entrepreneur of the Year" by USA Today/Ernst & Young in 1996. He was named one of the "25 Most Influential People in DRTV" by Response Magazine and received the prestigious "Lifetime Achievement Award" from the Electronic Retailing Association in 2006. Hawthorne was inducted into the Direct Response Hall of Fame in 2014.
Tim is well-known for sharing his time, talents and resources to support many non-profit organizations and regularly supports organizations such as the American Red Cross, Make-A-Wish Foundation, Ronald McDonald House and WorldTeach. Hawthorne currently lives in New Zealand and produces and directs NZ-based feature films.
For more than fifty years, Acxiom has been helping some of the most successful and trusted brands in the world with the golden rule of business: know your customer. By doing so, Acxiom helps deliver millions of better customer experiences every day.
Marketers have faced a fast-changing world – from direct mail to omnichannel, from direct response marketing to borderless digital customer experiences – yet the goal has remained the same. Companies must know their customers to reach people with relevance over randomness and deliver great experiences. In today's digitally disrupted world, the only way to know your customer is through data and technology.
Acxiom is a recognized leader in consumer data, identity management, customer data management and ethical data use – all of which are vital to the success of modern, data-driven marketing. Their products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. In addition, Acxiom's privacy-by-design solutions, along with their leadership in the ethical use of data, can help marketers navigate the complexities of privacy regulations in balance with consumer expectations.
In 2018, Acxiom was acquired by The Interpublic Group of Companies, Inc. (IPG). While remaining a standalone entity that continues to serve clients directly, Acxiom also serves as the data foundation for all IPG agencies, bringing Acxiom's marketing services, data and technology expertise to IPG's clients. Navigating today's complex marketing ecosystem takes deep expertise in data, technology and ethics. Experience matters, which is why leading brands choose Acxiom.
Stirista, which began in 2009 as an idea in a one-bedroom apartment, has today evolved into an award-winning data-driven marketing solutions provider based in San Antonio, Texas, with about fifty employees across three continents. To date, Stirista has helped over a dozen Fortune 500 companies, over fifty agencies, and hundreds of small businesses.
While data-driven is a new buzzword in the marketing world, Stirista was pitching data-driven marketing campaigns long before it came into fashion. Leading his trusted and talented team, Ajay advises brands such as Great Clips, Tanger Outlets, and L'Oreal (among others) to strategically blend first- and third-party data to power their campaigns across digital, email, and social.
In the fall of 2018, Stirista launched Visitor ID Graph, a first-of-its-kind omnichannel attribution tool that empowers companies with a web presence to have unfettered access to their visitor data. This tool extends retargeting to direct mail and email, provides detailed analytics as granular as interests and political affiliation, and offers the ability for marketers to attribute website visitor data for omnichannel campaigns – all from a single, easy-to-use platform. Stirista's mission is to break down barriers of business and consumer data via its identity spine and to target individuals – whether they are at home or work.
In 2017, Stirista won the prestigious Silver International ECHO Award from the Data & Marketing Association (DMA) for Best Retail Campaign for its nationwide Great Clips digital campaign. Stirista's award-winning campaigns and data insights make them a trusted industry partner.
In both 2018 and 2019, Stirista was named to the Inc. 5000 as one of the nation's fastest-growing private companies as well as recognized among the Ad Age Best Places to Work.
For more than 10 years, the Rising Stars Awards have honored talented professionals 40 years or younger who are leading the industry by disrupting the status quo and changing the way they market their organizations. What differentiates this award from all others centers on the fact that executives are uniquely honored for giving back to support future generations of marketing leaders, through education and mentorship, all while achieving significant professional success.
Rue Gilt Groupe
Valeria Chisca is the senior director of growth marketing at Rue Gilt Groupe, where she leads paid customer acquisition and remarketing for both the Rue La La and Gilt brands. Valeria's performance marketing strategies are integral elements of the full member lifecycle and key drivers of engagement, demand and long-term growth.
A graduate of Harvard Business School, former consultant and European national, she brings a global and highly analytical perspective to business opportunities.
Michael is a founder and partner of DRUM Agency, where he functions as their chief content officer. He's also served as creative director, overseeing strategy, campaign development, and execution for major brands like E*TRADE, Sony, P&G, Thomson Reuters, Pfizer and WSJ.
Known for cultivating, inspiring, motivating and developing talent while staying fixed in his lifelong commitment to learning, Michael is an intuitive and inspired leader. With a bachelor of science degree, earned while double majoring and graduating top of his class at Hofstra University, there's no question he's always been committed to exceeding expectations.
Outside of work, Michael is on the board of governors for organizations like Children's Community Program in New Haven, the International ECHO awards, the Drum Network Talent community, and an art collective group committed to the growth and empowerment of freethinkers that, to date, has reached thousands. When he's not immersed in marketing, he's either traveling to exotic locations, skiing or hiking, or expanding on his mindfulness practice, all while learning new languages.
Leigh Janis, Director of Sales and Brand Strategy at Production Solutions (PS), is a pacesetting, performance-driven team player. A fearless change agent who is unafraid to disrupt the status quo, Leigh has served Production Solutions for nearly five years and has over ten years of experience in marketing, relationship management, and client development.
As the leader of brand strategy, Leigh implemented a transformational PS branding campaign. Recognizing the importance of presenting a unified brand both internally and externally, Leigh pushed the initiative through internally to ensure each interaction with PS provides the same brand experience. Her vision was for a brand identity that was consistent, professional and felt like a natural evolution for a 30-year old company which had earned a sterling reputation. Leigh's leadership for Production Solutions' sales efforts delivered the most successful sales year in recent company history. She partnered with executive leadership, business development and marketing to create and implement revolutionary sales strategies complete with a new sales library, prospecting tools, team huddles, reading assignments, and so much support. All of this served to help grow the team into stronger sales professionals and ultimately paid off with a 200% year-over-year increase in revenue.
Leigh serves the nonprofit community by volunteering and supporting many industry associations. She is currently a member of the Direct Marketing Association of Washington (DMAW), the Direct Marketing Fundraisers Association (DMFA), and the Association of National Advertisers Nonprofit Federation (ANA).
A graduate of the University of Mary Washington, Leigh is a former college basketball player. She currently resides in Oak Hill, Virginia with her husband, Justin, and their two sons, John and Luke.
Rebecca Lavietes is a marketing manager at eBags, the leading online retailer for luggage and travel accessories. Her current responsibilities include overseeing eBags' growth marketing initiatives, from display to social networks and non-digital mediums. In this role, Rebecca has diversified eBags acquisition marketing, shaping strategy, creative execution and advanced analytics. In pursuit of profitable marketing, Rebecca has driven innovation in eBags marketing analytics by developing attribution and incrementality models.
She started at eBags in retention marketing, touching both the email and affiliate programs. In this role, Rebecca was introduced to the world of customer insights, which quickly led to an interest in customer acquisition and new customer growth.
Rebecca holds an undergraduate degree in environmental policy from Colorado College, where she graduated cum laude. She currently lives and works in Denver, CO.
North 6th Agency
Daniela Mancinelli serves as the chief operating officer of N6A and oversees all operational areas, including client services, customer success, employee engagement, branding and communications. She directly manages N6A's customer delivery groups and is responsible for delivering on N6A's unique performance-oriented culture.
Daniela has been an integral part of rapidly scaling N6A's business, opening their Toronto office in the summer of 2017 and establishing various ancillary service lines such as a robust social media program. Daniela joined N6A as vice president in 2015 and managed all N6A clients in the consumer/lifestyle group.
Prior to joining N6A, Daniela spent over 15 years in luxury PR, branding and marketing, including various stints with NBC Universal, Sony Pictures, Lionsgate and Paramount. Daniela holds a bachelor's degree from Loyola Marymount University and a dual MBA from the Swiss School of Management, Rome and INSEEC in Paris.
Share Local Media
Teju Prabhakar is the CEO and co-founder of Share Local Media (SLM), a full-service direct mail agency focused on providing CPA-efficient/scalable solutions for e-commerce and tech-focused brands. SLM actively works with 100+ e-commerce clients across all industries and verticals.
Before starting SLM, Teju held various marketing and leadership positions at American Express, Quidsi, Amazon, and Handy. Teju holds a BA from Columbia University and an MBA from The Wharton School.
Eclipse Direct Marketing
The MX Studio
Exclusive early sponsorship opportunities for the EDGE Awards are available. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact: Elizabeth Johnson / 703.819.1166