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EDGE Awards 2020

2020 EDGE AWARDS

Thursday, September 24, 2020

5-6 p.m. EDT

Marketing EDGE Transforms 2020 EDGE Awards to a Virtual Celebration

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Unprecedented Times Require Groundbreaking Actions

To Our Valued Supporters

To ensure the safety and health of our honorees and guests, we have made the decision to host a whole new EDGE Awards: virtually!

While we won't physically be together, we want to see and hear your passion online!

#EDGEAwards20  |  #RisingStars20
           
 

About Marketing EDGE

Marketing EDGE is shaping the future of marketing leadership by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. For more than 50 years, Marketing EDGE has been forging deep personal connections, expanding access to premier events and publications and fostering the next generation of diverse, responsive and responsible marketing leaders.
 

About EDGE Awards

Celebrating Excellence in Marketing Leadership

Now in its fifth year, Marketing EDGE's premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today's dynamic marketing field forward. Central to the EDGE Awards is its incredible line-up of honorees. Becoming known as the "Academy Awards" of marketing, more than 500 marketing leaders and students will be gathered to pay tribute to the true superstars in the field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting future generations of talent.

HONOREES

CORPORATE HERITAGE AWARD

Acxiom

CORPORATE HERITAGE AWARD

Acxiom
www.acxiom.com

           

For more than fifty years, Acxiom has been helping some of the most successful and trusted brands in the world with the golden rule of business: know your customer. By doing so, Acxiom helps deliver millions of better customer experiences every day.

Marketers have faced a fast-changing world – from direct mail to omnichannel, from direct response marketing to borderless digital customer experiences – yet the goal has remained the same. Companies must know their customers to reach people with relevance over randomness and deliver great experiences. In today's digitally disrupted world, the only way to know your customer is through data and technology.

Acxiom is a recognized leader in consumer data, identity management, customer data management and ethical data use – all of which are vital to the success of modern, data-driven marketing. Their products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. In addition, Acxiom's privacy-by-design solutions, along with their leadership in the ethical use of data, can help marketers navigate the complexities of privacy regulations in balance with consumer expectations.

In 2018, Acxiom was acquired by The Interpublic Group of Companies, Inc. (IPG). While remaining a standalone entity that continues to serve clients directly, Acxiom also serves as the data foundation for all IPG agencies, bringing Acxiom's marketing services, data and technology expertise to IPG's clients. Navigating today's complex marketing ecosystem takes deep expertise in data, technology and ethics. Experience matters, which is why leading brands choose Acxiom.

14th ANNUAL RISING STARS AWARDS

For more than 10 years, the Rising Stars Awards have honored talented professionals 40 years or younger who are leading the industry by disrupting the status quo and changing the way they market their organizations. What differentiates this award from all others centers on the fact that executives are uniquely honored for giving back to support future generations of marketing leaders, through education and mentorship, all while achieving significant professional success.

Valeria Chisca

Rue Gilt Groupe

RISING STAR AWARD

Rue Gilt Groupe

Valeria Chisca

Rue Gilt Groupe

Valeria Chisca is the VP, Digital Marketing at Rue Gilt Groupe, where she leads paid customer acquisition and remarketing for both the Rue La La and Gilt brands. Valeria's performance marketing strategies are integral elements of the full member lifecycle and key drivers of engagement, demand and long-term growth.

A graduate of Harvard Business School, former consultant and European national, she brings a global and highly analytical perspective to business opportunities.

Meet Past Rising Stars Honorees

Michael Cruz

Summer Friday

RISING STAR AWARD

Summer Friday

Michael Cruz

Summer Friday

           

Michael is a founder and partner of Summer Friday, where he functions as their head of content. He's also served as creative director, overseeing strategy, campaign development, and execution for major brands like E*TRADE, Sony, P&G, Thomson Reuters, Pfizer and WSJ.

Known for cultivating, inspiring, motivating and developing talent while staying fixed in his lifelong commitment to learning, Michael is an intuitive and inspired leader. With a bachelor of science degree, earned while double majoring and graduating top of his class at Hofstra University, there's no question he's always been committed to exceeding expectations.

Outside of work, Michael is on the board of governors for organizations like Children's Community Program in New Haven, Chair for the International ECHO awards, the Drum Network Talent community, and an art collective group committed to the growth and empowerment of freethinkers that, to date, has reached thousands. When he's not immersed in marketing, he's either traveling to exotic locations, skiing or hiking, or expanding on his mindfulness practice, all while learning new languages.

Meet Past Rising Stars Honorees

Leigh Janis

Production Solutions

RISING STAR AWARD

Production Solutions

Leigh Janis

Production Solutions

           

Leigh Janis, Director of Sales and Brand Strategy at Production Solutions (PS), is a pacesetting, performance-driven team player. A fearless change agent who is unafraid to disrupt the status quo, Leigh has served Production Solutions for nearly five years and has over ten years of experience in marketing, relationship management, and client development.

As the leader of brand strategy, Leigh implemented a transformational PS branding campaign. Recognizing the importance of presenting a unified brand both internally and externally, Leigh pushed the initiative through internally to ensure each interaction with PS provides the same brand experience. Her vision was for a brand identity that was consistent, professional and felt like a natural evolution for a 30-year old company which had earned a sterling reputation. Leigh's leadership for Production Solutions' sales efforts delivered the most successful sales year in recent company history. She partnered with executive leadership, business development and marketing to create and implement revolutionary sales strategies complete with a new sales library, prospecting tools, team huddles, reading assignments, and so much support. All of this served to help grow the team into stronger sales professionals and ultimately paid off with a 200% year-over-year increase in revenue.

Leigh serves the nonprofit community by volunteering and supporting many industry associations. She is currently a member of the Direct Marketing Association of Washington (DMAW), the Direct Marketing Fundraisers Association (DMFA), and the Association of National Advertisers Nonprofit Federation (ANA).

A graduate of the University of Mary Washington, Leigh is a former college basketball player. She currently resides in Oak Hill, Virginia with her husband, Justin, and their two sons, John and Luke.

Meet Past Rising Stars Honorees

Rebecca Lavietes

Pharmaca

RISING STAR AWARD

Pharmaca

Rebecca Lavietes

Pharmaca

Rebecca Lavietes was marketing manager at eBags, the leading online retailer for luggage and travel accessories. Her current responsibilities include overseeing eBags' growth marketing initiatives, from display to social networks and non-digital mediums. In this role, Rebecca has diversified eBags acquisition marketing, shaping strategy, creative execution and advanced analytics. In pursuit of profitable marketing, Rebecca has driven innovation in eBags marketing analytics by developing attribution and incrementality models.

She started at eBags in retention marketing, touching both the email and affiliate programs. In this role, Rebecca was introduced to the world of customer insights, which quickly led to an interest in customer acquisition and new customer growth.

Rebecca is joining the team at Pharmaca in September as a Senior Ecommerce Growth Manager and will be responsible for growing their digital sales channels.

Rebecca holds an undergraduate degree in environmental policy from Colorado College, where she graduated cum laude. She currently lives and works in Denver, CO.

Meet Past Rising Stars Honorees

Daniela Mancinelli

North 6th Agency

RISING STAR AWARD

N6A

Daniela Mancinelli

North 6th Agency

Daniela Mancinelli serves as the chief operating officer of N6A and oversees all operational areas, including client services, customer success, employee engagement, branding and communications. She directly manages N6A's customer delivery groups and is responsible for delivering on N6A's unique performance-oriented culture.

Daniela has been an integral part of rapidly scaling N6A's business, opening their Toronto office in the summer of 2017 and establishing various ancillary service lines such as a robust social media program. Daniela joined N6A as vice president in 2015 and managed all N6A clients in the consumer/lifestyle group.

Prior to joining N6A, Daniela spent over 15 years in luxury PR, branding and marketing, including various stints with NBC Universal, Sony Pictures, Lionsgate and Paramount. Daniela holds a bachelor's degree from Loyola Marymount University and a dual MBA from the Swiss School of Management, Rome and INSEEC in Paris.

Meet Past Rising Stars Honorees

Teju Prabhakar

Share Local Media

RISING STAR AWARD

Share Local Media

Teju Prabhakar

Share Local Media

Teju Prabhakar is the CEO and co-founder of Share Local Media (SLM), a full-service direct mail agency focused on providing CPA-efficient/scalable solutions for e-commerce and tech-focused brands. SLM actively works with 100+ e-commerce clients across all industries and verticals.

Before starting SLM, Teju held various marketing and leadership positions at American Express, Quidsi, Amazon, and Handy. Teju holds a BA from Columbia University and an MBA from The Wharton School.

Meet Past Rising Stars Honorees

SPONSORS

Exclusive sponsorship opportunities for the EDGE Awards are still available, including our newly-announced Program Sponsorships further below. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact: Elizabeth Johnson / 703.819.1166

Premium Event Sponsors

Sizzle Reel Video

Virtual Photo Mosaic

Rising Stars

Kick-Off Event Co-Host

VIP Swag Bag

Photo Booth

VIP Reception

Kick-off Event Venue

Best (Virtual) Dressed Contest

Corporate Leadership Program

CORPORATE

  • Guthy-Renker

INDIVIDUAL CONTRIBUTIONS

  • John Bell, MMI Direct
  • Jan Chandler, Wiland
  • Chet Dalzell, Digital Advertising Alliance
  • Heidi Thibodeau, Wiland

STUDENT SPONSORS

  • Digital Advertising Alliance

BREAKOUT SESSIONS

Data Ethics for the Next Generation
Hosts: Jordan Abbott, Chief Data Ethics Officer, Acxiom
Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer for IPG and Kinesso

Data-Driven Marketing – Orchestrating a new reality of Data and Identity
Hosts: Andy Johnson, Chief Data Officer
Charlie Swift, EVP, Head of Marketing and Account Management

Agency Life in the Media Department
Host: Joe Pych, CEO
Panelists: Regan Lydick, Associate Manager, Media at Merkle
Michael Chin, Media Strategist at Decoded Advertising

How To Become A Successful Entrepreneur In A Market That Doesn't Exist?
Host: Marc Haskelson, President & CEO

COVID-Evoked Marketing Trends That Will Remain Post-COVID
Host: Ginger Conlon, President

Covid-Era Leadership Techniques That Are Here to Stay
Host: Stacey Hawes, President, Epsilon Data Practice

How to Successfully Secure an Internship that Leads to Greater Opportunity
Host: Evyn Chaffin, Senior Manager, People Team

What Opportunities and Benefits Are More Attractive for Today's Entry-Level Talent?
Host: Tim Carr, President/Chief Lifter

How to Support Your Team When Remote Work Burns People Out
Host: Liz Kislik, Management Consultant and Executive Coach

Marketing EDGE Former Board Member Reunion
Host: Marie Adolphe, SVP, Program Development

What Do You Value? D&I In The Workplace
Host: Elise James-Decruise, Chief Diversity & Inclusion Officer

Brand YOU: Establishing your Personal Brand
Host: Ro Kalonaros, Manager, Global Content for OMC Hive
Introduced by: Elizabeth Cornish, SVP Program Platforms

2020's Wild Ride: A Look at the Markets, Economy, and What's to Come
Host: Adam Proger, Vice President – Wealth Management, Institutional Consultant

It's a New World: Navigating Your Career Path in a Remote Environment
Host: Brian Rainey, CEO, Path2Response
Introduced by: Gerard Daher, CEO, Speedeon

The Marketing Revolution Will Be Televised: How OTT/CTV is Reshaping Media, Viewing, and Attribution
Host: Hamid Qayyum, Head of Digital Solutions

Chasing Value: What Consumers Want In This Moment
Host: Matthew Tilley, Senior Director of Marketing

What is Wiland Jeopardy? A Data-Driven Marketing Trivia Game
Host: Jan Chandler, Division Vice President

Risk, Readiness & Recovery: Using Data and Insights to navigate your road to recovery amidst Covid-19
Host: Martin Smith, GM Data and Digital Products

PROGRAM SPONSORSHIPS

SUPPORTING FUTURE GENERATIONS OF TALENT THROUGH THE 2020 EDGE AWARDS

Program Sponsorships combine critical support of Marketing EDGE programs and give you access to VIPs at the annual 2020 EDGE Awards.

Program Sponsor Benefits:

  • Access for 2 individuals to attend the exclusive VIP Virtual Reception, 30 minutes following the Awards Ceremony
  • Unlimited access to the Awards Program
  • Pre- and post-event promotion via email, social media, and the EDGE website

1. COLLEGIATE SUMMIT: BIPOC STUDENT SCHOLARSHIPS: $3,000

Your contribution will support one (1) BIPOC student (African-American, Hispanics or Native Americans) to participate in our premium program, the Collegiate Summit. In June 2021, the Collegiate Summit will bring a diverse group of high achieving undergraduates together with leading industry professionals and academics for three days packed with workshops, seminars, panels, networking and fun social outings in New York City. Connecting undergraduates with marketing leaders, the Collegiate Summit prepares students for careers of the future.

2. THE DIGITAL EDGE SPONSOR: $3,000

In today's rapidly evolving education landscape, digital access has never been more critical. The Digital EDGE is a new digital library designed to capture Marketing EDGE's program content for use by academics and students.

3. PROFESSORS ACADEMY SPONSOR: $3,000

This powerful online Academic Community provides marketing teaching and research resources to support academics nationwide.

For more information, contact:
Elizabeth Johnson / 703.819.1166 or Stacy Connelly / 212.790.1512

COMMITTEE

Michael Hannay
Epsilon, Chair

Jan Chandler
Wiland

Chet Dalzell
DAA

Kevin Dean
Infutor

Dean Eaker
The MX Studio

Alicia Harris
Ogilvy

Philip Ketonis
Meredith Corporation

Bill McGowan
IPG

Jerry Nichols
Allant Group

Vincent Pietrafesa
Stirista

Blair Staas
Wunderman Thompson

Meredith Trotta
Equifax

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